A Seminar on “The Innovation Funnel: Navigating Research to Marketing” was organized by the Department of Management Studies on September 06, 2024 and given by Dr. M. Umamaheswari, Research Coordinator and Associate Professor, Department of Management Studies, Dr.SNS Rajalakshmi College of Arts & Science, Coimbatore.
This seminar is aimed to help students in understanding innovation funnel for start-ups and to know the steps involved in innovation funnel starts from conducting market research to marketing of products and services. The speaker Dr. M. Umamaheswari explained the basic concept of innovation funnel. Then she explained various stages in innovation funnel for starting a business. Finally she concluded with what is business idea and how it can be developed in detail with examples.
