A Seminar on “Research Methods for Management” was organized by Consumer Club and Department of Management Studies on September 25, 2024 and given by Dr.Lydia Nikkolaus, Associate Professor & HOD, Department of Business Administration, Nirmala College for Women, Coimbatore.
This guest lecture is aimed to help students in understanding the basic concepts in research methodology. Also like to inculcate them how the research methodology will apply in business. The speaker Dr.Lydia Nikkolaus explained the basic concepts in research methodology and its importance. Then she explained the various types of research, process in research methodology and approaches to research etc. Finally she has answered questions asked by the students related to application of research methodology in business.