The AJK College of Arts and Science in Coimbatore (Autonomous), an A+ accredited institution by NAAC, Department of Visual Communication recently conducted a transformative workshop on Corporate Videos and Ad Film Production for BSc Visual Communication students. Led by Mr. Lalu T P, CEO and Co-Founder of Layam Media, this workshop aimed to equip students with essential skills and knowledge in the realm of advertising films.

The workshop focused on how corporations utilize advertising films to convey their brand values, mission, and identity effectively. Students engaged in hands-on activities that enhanced their storytelling, scriptwriting, and visual communication skills, fostering creativity within a professional context. They gained practical experience with filming techniques, editing software, and production processes, preparing them for future careers in media and marketing.

Participants actively participated in interactive sessions, collaborating on group projects and scripting exercises that reinforced their learning experience. Feedback from students was overwhelmingly positive, highlighting the session’s practical knowledge imparted in ad film production as particularly valuable.

Overall, this workshop not only deepened students’ understanding of how advertising films function but also inspired them to explore creative avenues within the media industry. The skills acquired during this event will undoubtedly serve as a foundation for their future endeavors in filmmaking and marketing.

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