AJK College of Arts and Science, Coimbatore (Autonomous) and an A+ accredited institution by NAAC, hosted an insightful endowment guest lecture titled “Building a Personal Brand for Future Business Leaders” on September 23, 2024. The event featured Mr. Jaishankar Anbalagan, Founder of AJ Academy, Chennai, as the resource person. Organized by the Department of Management Studies, the lecture provided attendees with invaluable insights into the importance of personal branding in today’s competitive landscape.

The speaker emphasized the importance of crafting a compelling personal brand by identifying core values and developing a unique value proposition. Attendees learned how strong personal brands can open doors to opportunities, build credibility, and foster long-term professional growth. Special focus was given to leveraging social media platforms effectively, as the speaker outlined strategies for consistent and authentic self-presentation in the digital world.

The interactive session, attended by 60 students and faculty members, provided actionable tips on networking, relationship-building, and showcasing one’s expertise. Participants engaged in thought-provoking discussions about how future business leaders can position themselves as thought leaders within their industries.

The event left a lasting impression, inspiring students to appreciate the vital role of personal branding in driving entrepreneurial success and enhancing professional opportunities, as attendees gained practical insights on crafting an authentic personal brand that stands out in today’s competitive landscape.

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